likened as a driving force in the progress of civilization. Creativity can
determine the direction of technological progress and its broad impact. From
industry 1.0 to 4.0, creativity plays a role in displaying products that are
influenced by socio cultural conditions and technological progress.
application of industry 4.0 is believed to spur productivity and quality so
that the products produced are more innovative and competitive. Innovation
requires individual creativity and teamwork. Each of them must be able to build
creative confidence, so creativity is an imagination tool that produces
Marketing Directorate, Meruya Campus, West Jakarta, held an Online Discussion
through distance learning video conferencing (Google Meet). The discussion talk
about Product Designer Neo 4.0 with moderator Ano Laka (Broadcasting FIKOM
student) and guest speaker Ms. Nukke Sylvia, S.Sn, M.Ds (Product Design
Lecturer at Faculty of Art and Creative
Design of UMB). Followed by 100 students, the activity was active and
interesting which presented several questions from students, starting at 12: 30
-13: 30 WIB, May 5th, 2020.
What do you
think when you hear the term Product Design? The process of designing a
product? Packaging? Everything is correct, but lately it has begun to spread to
the digital world.
Is a digital
product can be used as a solution and a problem solver that occurs in the
public? Come on, find out what real product design is and join in Universitas Mercu
Buana of Product Design Study, Faculty of Design and Creative Arts.
Studying Product Design means
that it must be able to think creatively, through a unique process of drawing.
They will later produce real works in the form of design products. Moreover,
the product design can be directly marketed. In addition, they are also
required to make miniature products in the prototype laboratory. As well as the
most important, the Product Design needed is an original idea. Specialization
in Product Design at FDSK UMB is the Fashion Design and Design of Merchandise
Dolls for the toy industry which is very lively in the next 10 years. (UMB
Marketing Directorate / www.mercubuana.ac.id / www.admission.mercubuana.ac.id )